Domain Name Marketing Strategy: why does it make sense buy strategic domain names based on strategic keywords.
Domain name marketing strategy is a SEO and Digital Marketing activity based on buying domain names that consist of strategic keywords. Domain name marketing strategy, starts with the research of a name.
What is a domain name?
A domain name is an internet address and it is one of the only few things that you can really own online. Remember that you can try to stop people from copy and paste your contents, you can try to demotivate the most of the user to steal your contents, you can put watermark on your design or pictures, but there will always be someone advanced enough with IT to be able to find a way to use them!
A domain name is “you online”. The first 10 seconds during an important presentation, the first impression in a business meeting. A domain name is only yours.
Domain Name Strategy at the basis of Domain Name Marketing
It is a good practice that a Company buy and protect its name online. Same thing works for Brands.
But what about investing in domain names based on key words combinations very probably used during on line search done from our potential customers seeking for what they need?
We can say that domain name strategy is a white hat SEO practice that consist of buying strategic internet addresses in order to increase the number of visitors to your official website.
For example: if your business is about mango fruit juice production in Cambodia, and if you were interested on be found with that specific combination, in particular in a content where you have a lot of existing online competitors, it would be a nice idea if you were buying a domain name like mangocambodia.asia
In the example above, I refer to one strategic domain name. Of course it works with the same logic, also for a wide strategic domain network.
What to do with the strategic domains?
Once that you create the strategic domains park, you can decide if you want to create specific satellite websites, thematic blogs, landing pages or simply redirect the domain to the main business website.
This choice depends strictly on the budget that you want to invest in your online presence.
If the maintenance of a website park is too much, in the mostly of cases responsive landing pages can the best solution.
In the case that the Company wants to keep the official web site on the official domain name, probably the best use of this strategic domain name is giving form to a thematic blog and publish valuable contents.
Please remember that valuable contents are at the basis of any powerful SEO content marketing activity. On the other side, they are a powerful digital asset of your business.
For the creation of this contents, you will need a SEO copywriter or, if you are not yet ready to start your SEO boosting activity, a good web writer.
I wish to remind one more time, that writing for the paper media and writing for the web, are two different kind of writing.
How to register a powerful domain name?
The registration of strategic domain costs more that a standard domain name.
The reason is that there is usually a marketing analysis behind.
Regarding the extension of the domain, Google do not make difference between the classic .com and the newest extension. If the domain name is well chosen, the website and the SEO are well done, it will fly high.
Be careful to fall in the error to buy from domain brokers a domain name .com for overcharged price, thinking to invest in the right direction. You should instead invest in a domain name sold with its website or landing page already positioned and with an active SEO content activity behind.
Our service about domain name registration
- Selection and analysis of the keys combinations
- Verification of the search volume with the strategic combinations selected
- Verification of availability of domain name
- Eventual alternative possibility in case the domain was registered
- Procedure of registration
- Negotiation with eventual domain seller or domain broker
Please note that it can happen that the desired domain is on sale from some domain broker.
In this case we can support the Customer to negotiate the amount requested and follow up the entire procedure or domain name assignation
We can offer also hosting services and landing page or website creation.
By the way we do not impose to the Customer that buy from us the domain strategy consulting to buy also all the complementaries.
Invest in this kind of operation, it is a very smart way to create a powerful digital asset.
Why should a business think about buy strategic domain name in order to create or increase a digital asset?
If we talk about the estimate value of a business, nowadays we talk about the physical assets and the digital assets.
The online properties consist of a very important part of the digital asset.
You online asset will hugely increase the value of your business at the eyes of buyers and partners.
Content cured by: Monica Costa
Senior Communication and Multimedia Professional
A Senior Communication and Multimedia Professional for marketing, digital innovation, web, print, and audiovisual
TOP SKILLS
Branding
Graphic Design & DTP for print, web and multimedia
SEO & Online marketing
AI Marketing
Marketing [ Digital and Non-Digial ]
Multi channel Content Strategy
Audiovisual Communication
Research & Negotiation
Agile methodologies
Advanced Project Management
Based in Phnom Penh, Cambodia. Own Equipment. Available for local businesses as outsourcing and internal. Remote services for abroad agencies.
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