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	<title>brand reputation Archives - Multimedia - Digital Marketing Expert - SEO - Responsive Website</title>
	<atom:link href="https://www.monicacosta.asia/tag/brand-reputation/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.monicacosta.asia/tag/brand-reputation/</link>
	<description>Data Driven Digital Marketing Solutions</description>
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	<title>brand reputation Archives - Multimedia - Digital Marketing Expert - SEO - Responsive Website</title>
	<link>https://www.monicacosta.asia/tag/brand-reputation/</link>
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	<item>
		<title>Responsive Website Strategy</title>
		<link>https://www.monicacosta.asia/responsive-website/</link>
					<comments>https://www.monicacosta.asia/responsive-website/#respond</comments>
		
		<dc:creator><![CDATA[mcasia]]></dc:creator>
		<pubDate>Sun, 07 Apr 2019 12:03:59 +0000</pubDate>
				<category><![CDATA[insights]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[layout modern CMS]]></category>
		<category><![CDATA[layout responsive website]]></category>
		<category><![CDATA[modern CMS]]></category>
		<category><![CDATA[multilingual]]></category>
		<category><![CDATA[responsive template]]></category>
		<category><![CDATA[responsive website]]></category>
		<category><![CDATA[responsive website cambodia]]></category>
		<category><![CDATA[SEO contents]]></category>
		<category><![CDATA[seo friendly]]></category>
		<category><![CDATA[SEO optimization]]></category>
		<category><![CDATA[SEO plugin]]></category>
		<category><![CDATA[template customization]]></category>
		<category><![CDATA[valuable content]]></category>
		<category><![CDATA[why we need a website]]></category>
		<category><![CDATA[wordpress website cambodia]]></category>
		<guid isPermaLink="false">http://www.monicacosta.asia/?p=412</guid>

					<description><![CDATA[<p>Responsive website strategy for clear customer journeys, useful content, reliable WordPress management and digital visibility across search and AI-driven discovery.</p>
<p>The post <a href="https://www.monicacosta.asia/responsive-website/">Responsive Website Strategy</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_0 et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_0">
				<div class="et_pb_column et_pb_column_4_4 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h1>Responsive website &#8211; Website maintenance service</h1></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_1 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>Professional translation</strong> for <strong>responsive website</strong> available in all the main world language</h2></div>
			</div>
			</div>
				
				
				
				
			</div><div class="et_pb_row et_pb_row_1">
				<div class="et_pb_column et_pb_column_1_4 et_pb_column_1  et_pb_css_mix_blend_mode_passthrough">
				
				
				
				
				<div class="et_pb_with_border et_pb_module et_pb_blurb et_pb_blurb_0 et_animated  et_pb_text_align_center  et_pb_blurb_position_top et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_blurb_content">
					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div>
					<div class="et_pb_blurb_container">
						<h4 class="et_pb_module_header"><span>User Friendly</span></h4>
						<div class="et_pb_blurb_description"><p>Easy to be updated, this solution is ideal for people who need to have a professional website in a budget.</p></div>
					</div>
				</div>
			</div><div class="et_pb_with_border et_pb_module et_pb_blurb et_pb_blurb_1 et_animated  et_pb_text_align_center  et_pb_blurb_position_top et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_blurb_content">
					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div>
					<div class="et_pb_blurb_container">
						<h4 class="et_pb_module_header"><span>100% Responsive</span></h4>
						<div class="et_pb_blurb_description"><p>The website interface will automatically adapt to be visible over all devices. Available mobile app and mobile website versions.</p></div>
					</div>
				</div>
			</div>
			</div><div class="et_pb_column et_pb_column_1_2 et_pb_column_2  et_pb_css_mix_blend_mode_passthrough">
				
				
				
				
				<div class="et_pb_with_border et_pb_module et_pb_blurb et_pb_blurb_2 et_animated  et_pb_text_align_center  et_pb_blurb_position_top et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_blurb_content">
					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon">c</span></span></div>
					<div class="et_pb_blurb_container">
						<h4 class="et_pb_module_header"><span>Modular & Fast upload</span></h4>
						<div class="et_pb_blurb_description"><p>It is based on a modular technology. It means that it can be easily implemented without lose the job already done. All best practice to keep a fast upload.</p></div>
					</div>
				</div>
			</div><div class="et_pb_module et_pb_gallery et_pb_gallery_0 et_animated  et_pb_bg_layout_light et_pb_slider et_pb_gallery_fullwidth et_slider_auto et_slider_speed_4000 clearfix">
				<div class="et_pb_gallery_items et_post_gallery clearfix" data-per_page="4"><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_0"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/vipassana-meditation-center-faan-chiang-mai.png" title="vipassana-meditation-center-faan-chiang-mai">
					<img fetchpriority="high" decoding="async" width="1315" height="615" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/vipassana-meditation-center-faan-chiang-mai.png" class="wp-image-1643" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/vipassana-meditation-center-faan-chiang-mai.png 1315w, https://www.monicacosta.asia/wp-content/uploads/2020/12/vipassana-meditation-center-faan-chiang-mai-1280x599.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/vipassana-meditation-center-faan-chiang-mai-980x458.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/vipassana-meditation-center-faan-chiang-mai-480x224.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1315px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_1"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/life-library-foundation-website.png" title="life-library-foundation-website">
					<img loading="lazy" decoding="async" width="1293" height="617" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/life-library-foundation-website.png" class="wp-image-1642" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/life-library-foundation-website.png 1293w, https://www.monicacosta.asia/wp-content/uploads/2020/12/life-library-foundation-website-1280x611.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/life-library-foundation-website-980x468.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/life-library-foundation-website-480x229.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1293px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_2"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/PTD-ngo-website.png" title="PTD-ngo-website">
					<img loading="lazy" decoding="async" width="1267" height="620" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/PTD-ngo-website.png" class="wp-image-1638" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/PTD-ngo-website.png 1267w, https://www.monicacosta.asia/wp-content/uploads/2020/12/PTD-ngo-website-980x480.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/PTD-ngo-website-480x235.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1267px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_3"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/tour-and-cruize-website.png" title="tour-and-cruize-website">
					<img loading="lazy" decoding="async" width="1303" height="619" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/tour-and-cruize-website.png" class="wp-image-1979" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/tour-and-cruize-website.png 1303w, https://www.monicacosta.asia/wp-content/uploads/2020/12/tour-and-cruize-website-1280x608.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/tour-and-cruize-website-980x466.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/tour-and-cruize-website-480x228.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1303px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_4"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/beauty-and-health-website.png" title="beauty-and-health-website">
					<img loading="lazy" decoding="async" width="1335" height="585" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/beauty-and-health-website.png" class="wp-image-1977" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/beauty-and-health-website.png 1335w, https://www.monicacosta.asia/wp-content/uploads/2020/12/beauty-and-health-website-1280x561.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/beauty-and-health-website-980x429.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/beauty-and-health-website-480x210.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1335px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_5"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/e-commerce-design.png" title="E-Commerce UX design and development">
					<img loading="lazy" decoding="async" width="1337" height="623" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/e-commerce-design.png" alt="E-Commerce UX design and development" class="wp-image-2325" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/e-commerce-design.png 1337w, https://www.monicacosta.asia/wp-content/uploads/2020/12/e-commerce-design-1280x596.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/e-commerce-design-980x457.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/e-commerce-design-480x224.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1337px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_6"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/family1.png" title="family1">
					<img loading="lazy" decoding="async" width="1366" height="692" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/family1.png" class="wp-image-1645" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/family1.png 1366w, https://www.monicacosta.asia/wp-content/uploads/2020/12/family1-1280x648.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/family1-980x496.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/family1-480x243.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1366px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_7"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/said1.png" title="restaurant website">
					<img loading="lazy" decoding="async" width="1439" height="875" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/said1.png" alt="restaurant website" class="wp-image-1980" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/said1.png 1439w, https://www.monicacosta.asia/wp-content/uploads/2020/12/said1-1280x778.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/said1-980x596.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/said1-480x292.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1439px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_8"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/website-didier-massard.png" title="website-didier-massard">
					<img loading="lazy" decoding="async" width="1257" height="619" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/website-didier-massard.png" class="wp-image-1644" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/website-didier-massard.png 1257w, https://www.monicacosta.asia/wp-content/uploads/2020/12/website-didier-massard-980x483.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/website-didier-massard-480x236.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1257px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_9"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/ICA.png" title="ICA">
					<img loading="lazy" decoding="async" width="1366" height="728" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/ICA.png" class="wp-image-1636" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/ICA.png 1366w, https://www.monicacosta.asia/wp-content/uploads/2020/12/ICA-1280x682.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/ICA-980x522.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/ICA-480x256.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1366px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_10"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/suksan.png" title="suksan">
					<img loading="lazy" decoding="async" width="1362" height="697" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/suksan.png" class="wp-image-1634" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/suksan.png 1362w, https://www.monicacosta.asia/wp-content/uploads/2020/12/suksan-1280x655.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/suksan-980x502.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/suksan-480x246.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1362px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_11"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/restaurant-wordpress-website-.png" title="pizza place web platform - responsive website">
					<img loading="lazy" decoding="async" width="1333" height="619" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/restaurant-wordpress-website-.png" alt="pizza place web platform - responsive website" class="wp-image-1978" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/restaurant-wordpress-website-.png 1333w, https://www.monicacosta.asia/wp-content/uploads/2020/12/restaurant-wordpress-website--1280x594.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/restaurant-wordpress-website--980x455.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/restaurant-wordpress-website--480x223.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1333px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_12"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/audrey-bag-site.jpg" title="fashion website - woman accessories website">
					<img loading="lazy" decoding="async" width="1314" height="876" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/audrey-bag-site.jpg" alt="fashion website - woman accessories website" class="wp-image-2145" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/audrey-bag-site.jpg 1314w, https://www.monicacosta.asia/wp-content/uploads/2020/12/audrey-bag-site-1280x853.jpg 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/audrey-bag-site-980x653.jpg 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/audrey-bag-site-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1314px, 100vw" />
					
				</a>
				</div></div><div class="et_pb_gallery_item et_pb_bg_layout_light et_pb_gallery_item_0_13"><div class="et_pb_gallery_image landscape">
					<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/rta1.png" title="rta1">
					<img loading="lazy" decoding="async" width="1364" height="674" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/rta1.png" class="wp-image-1981" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/rta1.png 1364w, https://www.monicacosta.asia/wp-content/uploads/2020/12/rta1-1280x632.png 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/rta1-980x484.png 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/rta1-480x237.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1364px, 100vw" />
					
				</a>
				</div></div></div></div><div class="et_pb_module et_pb_text et_pb_text_2 et_animated  et_pb_text_align_center et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p>Here few website samples. Feel free to ask to see more and request details..</p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_3 et_animated et_clickable  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2>Request a Quotation</h2></div>
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div>
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						<h4 class="et_pb_module_header"><span>SEO friendly</span></h4>
						<div class="et_pb_blurb_description"><p>It is SEO friendly. If you are want to enhance your online presence it is ready to go. In other case it can be easily improved later.</p></div>
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					<div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone et-pb-icon"></span></span></div>
					<div class="et_pb_blurb_container">
						<h4 class="et_pb_module_header"><span>100% online security</span></h4>
						<div class="et_pb_blurb_description"><p>Online security is not only about the installation of a SSL certificate. It is all about the best practice to avoid hacking attacks and loss of your important data.</p></div>
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				<div class="et_pb_text_inner"><h4>Facebook Messanger Integration | E-commerce | Booking systems | Reservation systems | Advanced forms</h4></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_5 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p>If you need any special plugins such as: <em>booking engines</em>, advanced <em>reservation forms</em>, special <em>online forms</em>,<em> private areas</em> and contents, <em>advanced user access</em> functions (advanced login area), <em>newsletter</em>,<em> popup systems</em>, <em>online chat</em>, etc. they can be implemented anytime.<a href="#contact">Feel free to request the quotation for the most suitable website for your business.</a></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_6 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>Responsive websites &#8211; basic service description<br /></strong></h2>
<p><strong><span style="color: #ff9900;">Language</span></strong>: 1 language or <a href="https://www.monicacosta.asia/professional-translations/">multilingual</a> <strong><br /><span style="color: #ff9900;">Web pages</span></strong>: from 1 page to all that you need<br /><span style="color: #ff9900;"><strong>Responsive Template</strong></span>: <strong>responsive multi-function template<br /><span style="color: #ff9900;">Technolgy</span></strong>: from code development to the main CMS in use such as WordPress, Joomla, Drupal, Magento, Prestashop etc.<strong><br /><span style="color: #ff9900;">Layout (Frontend / visual)</span></strong>: It is my pleasure to give you all needed suggest to make good choices. If you have ideas, of course you can show me and I will be able to reproduce equal or better website structure. <strong><br /><span style="color: #ff9900;">Web Contents</span></strong>: Regarding the contents: they must be unique. If you can&#8217;t write them, I can support you for <strong>web content creation </strong>and all needed<strong> <a href="https://www.monicacosta.asia/professional-translations/">translations</a>.</strong> Beside of web text content, you may need pictures, logo animations, video etc. Working with me you will work with one-woman agency, so no headache at all!<br /><strong><span style="color: #ff9900;">Self update</span></strong>: I can provide training to update the web pages.</p>
<p><span style="color: #000000;"><strong><span style="color: #ff9900;">Other useful services: </span></strong></span><strong>Technical maintenance,<a href="https://www.monicacosta.asia/seo-expert"> SEO</a>, Digital Marketing, <a href="https://www.monicacosta.asia/brand-reputation">Brand Reputation</a>,</strong> <strong>post publication </strong>and<strong> content creation support,</strong> but also<a href="https://www.monicacosta.asia/graphic-design"><strong> Graphic Design </strong></a>and <a href="https://www.monicacosta.asia/logo-design"><strong>Logo Design</strong></a> available by request.<br /><a href="https://www.monicacosta.asia/video-communication"><strong><span style="color: #ff9900;">Video Communication</span></strong></a>: As you know <a href="https://www.monicacosta.asia/video-communication"><strong>video content</strong> </a>are very important to support the brand awareness and any promotional activity. With own equipment, I can assist you to create nice and modern video interview or video presentations.</p></div>
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						<h1 class="et_pb_module_header">First of all: why we still need a Responsive Website.</h1>
						
						<div class="et_pb_header_content_wrapper"><p>If tomorrow the social network owners change their policies and you do not agree with them, you can leave that network and you can be sure that your contents still be in the right place: <br />your <span style="text-decoration: underline;"><strong>website</strong></span>, which is your <span style="text-decoration: underline;"><strong>most valuable digital asset</strong></span>.</p></div>
						
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				<div class="et_pb_text_inner"><blockquote>
<p><em>Why keep a website when social media is everywhere?</em></p>
</blockquote>
<p>Social channels are useful for reach, conversation and campaign activity, but a website remains the digital asset a business controls. It is the stable home for the brand, its information, services, content, booking or enquiry paths and the customer journey around them.</p>
<p>A responsive website makes that experience clear across desktop, mobile and tablet. It gives a business one reliable place to present its positioning, keep practical information current and connect marketing activity with measurable commercial goals.</p>
<p>Well-structured, useful content also supports discoverability beyond traditional search. SEO, AIO, GEO and AEO work best when a site is technically sound, easy to navigate and built around information that genuinely helps a customer, guest or decision-maker.</p>
<blockquote>
<h2><span style="color: #ff6600;"><em>Social media visibility is rented; a website is the digital foundation you own.</em></span></h2>
</blockquote></div>
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						<h1 class="et_pb_module_header">Do you really want to increase your online Brand Reputation?</h1>
						
						<div class="et_pb_header_content_wrapper"><blockquote>
<h4><strong>If you really want to </strong>increase your online <strong><a href="https://www.monicacosta.asia/brand-reputation/">Brand Reputation</a></strong>, <a href="http://seocambodia.asia/seo-content-marketing/"><strong>you have to post your valuable online contents</strong></a> in your website and <em>than</em> share them on your socials. Amen!</h4>
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				<div class="et_pb_text_inner"><h2><strong>What </strong>is a<strong> Responsive Website?</strong></h2>
<blockquote>
<h3>A responsive website is a website that automatically resize and optimize its view all over the modern devices.<br />It means that a responsive website will be more than decently visible on computers, mobiles, tablet etc. without the need to create a <strong>web mobile application</strong>.</h3>
</blockquote>
<p>Actually, thanks to the precious work of a very <em>proactive community</em>, <strong>WordPress</strong> is probably the main technology used worldwide to create responsive websites.<br /><strong>WordPress</strong> when used as <strong>CMS</strong> (CMS is the acronym of<strong> Content Management System</strong>), offers really infinite customization options .<br />CMS It is is a software application or set of related programs that are used to create and manage digital content online or/and offline.</p>
<blockquote>
<p>In order to customize the design of the <em>frontend</em> of a website (web design), we must select and install an adequate template.</p>
</blockquote>
<p>The mostly of the <strong>modern templates</strong> used to customize the<em> frontend</em> of responsive websites , are <strong>responsive template</strong> by default. Some of them, give to the <strong>web designer</strong> the option to change details about the view on computer, mobile or tablet, directly from the <em>backend</em> of the CMS.</p>
<p>Nowadays there here are many CMS. Someone is <strong>Open Source CMS</strong> some others are<strong> CMS for payment</strong>.<br />I love in particular WordPress because its <em>out put contents</em> are <em>Google friendly</em> and because of its incredible possibilities of customization.<br />On the other side, there here also are some really amazing plugin for the <a href="https://www.monicacosta.asia/seo-search-engine-optimization/"><strong>SEO implementations</strong></a>. It is possible to improve the CMS at any desired level. Almost no limits about <strong>WordPress functions improvement</strong>. <br /><em>Please note that the costs of the website will change on the basis of the specific needs.</em></p>
<h2><strong>WordPress</strong> responsive website and <strong>SECURITY IT</strong></h2>
<p>The one about <strong>SECURITY IT</strong>, it is a wide topic. In this context I want to tell that for me it have been always a priority to delivery websites with a warranty about the more important <strong>SECURITY IT activities</strong>.<br />Thanks to a cooperation with Security IT companies, by request of Customer I can also provide, a variety of professional and advanced SECURITY IT activity, both for online and offline network.</p>
<h2>Responsive website <strong>LAYOUT</strong> on <strong>modern CMS</strong></h2>
<p>Very often I speak with Customers that need something special for their website.<br />They need the minimal, the essential, but using Modern CMS.<br />Please note that essential in term of “very small presence of text” can not have an happy marriage with SEO content….</p>
<p>By the way, finding parallels solutions for the development of SEO contents, in term of layout it is nowadays possible to do the unthinkable also using CMS…<br />Everything depend on the time of production and the budget.</p>
<p>What it is very positive, it is that actually also staying in a budget usually reachable from the most, it is possible to create stunning modern responsive website.</p>
<h2><strong>Multilingual</strong> Responsive Website</h2>
<p>By default a modern CMS allow us to publish only in one language. Mostly of modern CMS give us the option to be multilingual. We should always chose plugin that give us the possibility to edit the contents in every single language. Usually this kind of plugin are also compatible with the main SEO plugin. Therefore it is possible to provide <strong>SEO multilingual optimization</strong> for every content in every single language.</p></div>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="960" height="960" src="http://www.monicacosta.asia/wp-content/uploads/2023/04/monica-squared.jpg" alt="Content cured by: Monica Costa" srcset="https://www.monicacosta.asia/wp-content/uploads/2023/04/monica-squared.jpg 960w, https://www.monicacosta.asia/wp-content/uploads/2023/04/monica-squared-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw" class="wp-image-8166" /></div>
				<div class="et_pb_team_member_description">
					<h4 class="et_pb_module_header">Content cured by: Monica Costa</h4>
					<p class="et_pb_member_position">Senior Communication and Multimedia Professional</p>
					<div><blockquote>
<h4>A Senior Communication and Multimedia Professional for marketing, digital innovation, web, print, and audiovisual<em> </em><em></em></h4>
</blockquote>
<p><span class="tlid-translation translation" lang="en"><span class="" title=""><span title=""><span style="color: #ff9900;"><em><strong>TOP SKILLS<br /></strong></em></span>Branding<br />Graphic Design &amp; DTP for print, web and multimedia<br />SEO &amp; Online marketing<br />AI Marketing<br />Marketing [ Digital and Non-Digial ]<br />Multi channel Content Strategy<br />Audiovisual Communication<br />Research &amp; Negotiation<br />Agile methodologies<br />Advanced Project Management<br /></span></span></span></p>
<p>Based in Phnom Penh, Cambodia. Own Equipment. Available for local businesses as outsourcing and internal. Remote services for abroad agencies.</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>About content sharin</strong><strong>g</strong></span>: Monica Costa is the sole owner of this content. <span title="">Reproduction of contents is prohibited.</span> <span title="">Translation of the content into other languages must be approved by the content owner.</span> Content sharing must be done by sharing the link of this page (copying the URL string from your browser) and when possible kindly citing the source.<br /><strong><em>I am always ready and open to any kind of smart cooperation based on mutual respect</em>.</strong></p>
</div>
					<ul class="et_pb_member_social_links"><li><a href="https://www.facebook.com/monicacosta" class="et_pb_font_icon et_pb_facebook_icon"><span>Facebook</span></a></li><li><a href="https://www.linkedin.com/in/monicacosta?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BcfPvAlJaSK%2BhovS05nZjxQ%3D%3D" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul>
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				<input type="text" id="et_pb_contact_name_0" class="input" value="" name="et_pb_contact_name_0" data-required_mark="required" data-field_type="input" data-original_id="name" placeholder="Name">
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				<label for="et_pb_contact_email_0" class="et_pb_contact_form_label">Email Address</label>
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				<label for="et_pb_contact_message_0" class="et_pb_contact_form_label">Message - If you are requesting a quotation, please provide details about the product that you need and the expected time of delivery.</label>
				<textarea name="et_pb_contact_message_0" id="et_pb_contact_message_0" class="et_pb_contact_message input" data-required_mark="required" data-field_type="text" data-original_id="message" placeholder="Message - If you are requesting a quotation, please provide details about the product that you need and the expected time of delivery."></textarea>
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				<label for="et_pb_contact_entity_0" class="et_pb_contact_form_label">Which entity do you represent?</label>
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						<span class="et_pb_contact_field_options_title">Which entity do you represent?</span>
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<p>The post <a href="https://www.monicacosta.asia/responsive-website/">Responsive Website Strategy</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
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		<title>SEO, AIO, GEO &#038; Content Strategy</title>
		<link>https://www.monicacosta.asia/seo-expert/</link>
					<comments>https://www.monicacosta.asia/seo-expert/#respond</comments>
		
		<dc:creator><![CDATA[mcasia]]></dc:creator>
		<pubDate>Sat, 06 Apr 2019 11:05:53 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://www.monicacosta.asia/seo-expert/">SEO, AIO, GEO &#038; Content Strategy</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_6 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="425" height="280" src="https://www.monicacosta.asia/wp-content/uploads/2018/12/seo-cambodia.jpg" alt="SEO Expert Cambodia -  SEO Asia - SEO packages" title="SEO Expert Cambodia -  SEO Asia - SEO packages" srcset="https://www.monicacosta.asia/wp-content/uploads/2018/12/seo-cambodia.jpg 425w, https://www.monicacosta.asia/wp-content/uploads/2018/12/seo-cambodia-300x198.jpg 300w" sizes="(max-width: 425px) 100vw, 425px" class="wp-image-227" /></span>
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				<div class="et_pb_text_inner"><p><strong>SEO, content strategy and digital-visibility consulting</strong> for businesses that need their expertise, offer and customer value to be found, understood and chosen. My work combines search strategy, content architecture, technical coordination and MarCom experience across multiple industries, languages and markets.</p>
<p>Working across SEO, AIO, GEO and AEO, I support clear, credible visibility through a practical approach to search intent, user needs and commercial priorities. <a href="https://www.monicacosta.asia/contacts" title="Contact Monica Costa">Let’s talk.</a></p></div>
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				<div class="et_pb_text_inner"><h1><strong>SEARCH VISIBILITY, CONTENT STRATEGY &amp; MARCOM SUPPORT</strong></h1>
<p>SEO, AIO, GEO and AEO grounded in clear content, technical coordination and commercial intent.</p></div>
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				<div class="et_pb_text_inner"><p><strong>SEO is the practice of making useful digital information easier to discover, understand and trust.</strong> It connects search intent, content quality, site structure and technical implementation so that a business can be found by people who are actively looking for a relevant solution.</p>
<p>Today, visibility also means preparing content for AI-assisted search, local and geographic discovery, and answer-led queries. The work is not about chasing generic traffic or promising rankings; it is about creating clear, credible and commercially relevant paths from a question to the right offer.</p>
<p>For multi-language and regional projects, I coordinate content and optimisation with the appropriate specialist support, aligning research, positioning, editorial planning and reporting around the business objective.</p></div>
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						<h1 class="et_pb_module_header">SEO, AIO, GEO & Content Strategy</h1>
						<span class="et_pb_fullwidth_header_subhead">Search visibility, AI readiness and content systems built around commercial priorities and real user needs.</span>
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				<div class="et_pb_text_inner"><h2><strong>SEO Solutions and SEO Consulting based on effective </strong><strong>SEO PACKAGES </strong></h2>
<p>SEO packages based on high quality omnichannel or multichannels content strategy (3/6/12 months).</p>
<p><em>In short, these packages include:</em></p>
<ol>
<li>Analysis of competitors (analysis of keys and contents of competitors)</li>
<li>Competitors backlinks tracking and analysis</li>
<li><span class="HwtZe" jsaction="mouseup:BR6jm" jsname="jqKxS" lang="en"><span jsaction="agoMJf:PFBcW;MZfLnc:P7O7bd;nt4Alf:pvnm0e,pfE8Hb,PFBcW;B01qod:dJXsye;H1e5u:iXtTIf;lYIUJf:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d" jsname="txFAF" class="jCAhz ChMk0b" jscontroller="Gn4SMb"><span class="ryNqvb" jsaction="click:E6Tfl,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:E6Tfl,c2aHje" jsname="W297wb">Individuation</span></span></span> and deep understanding of <span style="text-decoration: underline;">local buyer personas</span></li>
<li>Website optimization for SEO activities (verification of site&#8217;s structure, structure links, verification of internal and external links, XLM sitemap, etc.)</li>
<li>Content strategy (creation of topics map, content calendar and where requested all needed contents)</li>
<li>Dissemination of contents</li>
<li>Monitoring<br />5. SEO project management and SEO reporting</li>
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<h3>Last but not least NOT included in the SEO packages but available on demand:</h3>
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<li><strong><a href="https://www.monicacosta.asia/professional-translations">Professional Translations</a></strong> and optimization in all the main world languages (including oriental languages)</li>
<li>Paid traffic such as <strong>PPC</strong> (Pay Per Click activities on Google AdWords / FB / Instagram and <strong>sponsored links</strong>)</li>
<li><strong>Social Media Marketing<br /></strong></li>
<li>Generation of very high quality <strong>backlinks</strong></li>
<li><strong><a href="https://www.monicacosta.asia/responsive-website">Landing Pages</a><br /></strong></li>
<li><strong>Sales Funnels (or other Sales Strategies)<br /></strong></li>
<li><a href="https://www.monicacosta.asia/press-office"><strong>Digital Press Office and Public Relations</strong></a></li>
<li><strong><a href="https://www.monicacosta.asia/video-communication">Video contents</a><br /></strong>9. Professional Graphic design<br />10. Branding
<p><strong></strong></p>
<p><strong>You are understanding well: with over 20 years of experience and hands on projects, I can fully manage your Marketing needs, not just SEO.<br />SEO can be done to generate Brand Awareness and Sales. Both ways, I will show you measurable l results.</strong></p>
<p>&nbsp;</p>
<h2><strong>SEO Project Management: coaching and supporting the existing team<br /></strong></h2>
<p>Do you have already your SEO team but you are not able to put your hands on real results? Did you aim to increase sales but you were able to get only Brand awareness? In this case, what you need is a SEO Project Manager, someone with full understanding of the matter and clear results in minds, able to lead the team to that point.</p>
<p><strong>Some of the activities included:</strong><br />&#8211; Understanding of Company needs<br />&#8211; Existing SEO strategy analysis and evaluation<br />&#8211; Team evaluation and allocations<br />&#8211; SEO Strategy implementation<br />&#8211; Content creation support<br />&#8211; Team coaching</p>
</li>
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						<h1 class="et_pb_module_header">Discover more about SEO</h1>
						<span class="et_pb_fullwidth_header_subhead">Scroll down this page to find some information to understand why SEO still so important </span>
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				<div class="et_pb_text_inner"><h2>The logic of <strong><span class="ILfuVd"><span class="e24Kjd">Search Engine Results Pages (<b>SERP</b>) </span></span><br /></strong></h2>
<p><span class="ILfuVd"><span class="e24Kjd">Undoubtedly Search Engine Results Pages (<b>SERP</b>) </span></span>are results that we get through <a href="https://en.wikipedia.org/wiki/Organic_search"><strong>Organic Search </strong></a>or in other words are the pages displayed by search engines in response to a query by a user.</p>
<p>One thing that we must absolutely understand much before to talk about <strong>key words</strong> is about the concept of <strong>geo localization</strong>. As search engine Google tends to show us the results more logic on the basis of what we have been searching and on the basis of where we are. Also the language of our search is a factor that makes It self a selection of contents.</p>
<h2>Therefore work with a <strong>SEO expert</strong> can be very useful for you and your team to properly apply all of this and make the right choices.</h2>
<p>Clearly this thing make a lot of sense.<br />In fact if now you are in Cambodia and you want to buy a product or a service, before to get it from abroad you will probably want to check the existing local suppliers. Or, if you are already sure that you want to buy (for example) from Thailand, you will specify to Google adding to the key words of your research the name of the country or of the city.</p>
<h3>Google always make a selection of the basis of where we are searching.</h3>
<p>Accordingly if we do not specify the country, the city, or the area where we want to focus our research, Google will consider where we are (geo location) and which language we used.<br />Of course this is important also to organize the SEO activities, because if we can geolocalize the keys that we are pushing, it is always better.</p>
<p>Therefore if we want to try to reach a great position with our keys, we should focus first in the right geographic area or our commercial target. If we have more than one, in different languages, there will be more job to do but of course it is possible.</p>
<h2>Definitely find the correct keywords means find keywords that really works for well targeted lead generation.</h2>
<p>In the beginning, we must select the key words that will work for out results. How to do it? There are Google tools and other tools that provide support for this. For example there are tools that on the basis of an existing website, they can tell us which key words they are using and if there are active Pay Per Click campaigns that use that key words.</p>
<p>In my opinion, we must always use a certain dose of personal intuition… A smart <strong>SEO exper</strong>t, will be able to focus on the core business of the Customer, and would be able to figure out what the potential Customers will search on Google.<br />Understanding who are the new Customers first and what would they potentially look for finding your website&#8230;</p>
<p>In order to reach a good position via organic research, the two most important phases are undoubtedly :<br />1) the <strong>creation of contents</strong> relevant to the <strong>key words</strong> or <strong>key phrases</strong> that we are trying <em>to position</em><br />2) the <strong>implementation of the code</strong> in the web application, useful for the same purpose.</p>
<p>What we want doing SEO activities, is bring up the web resource at <strong>organic search </strong>level. We want to generate more <strong>quality web traffic (web visits)</strong>. More important: we want to help the Customer to improve <a href="https://www.monicacosta.asia/brand-reputation/"><strong>Brand Reputation</strong></a> and get more money!</p>
<blockquote>
<h3><strong>Without a doubt organic search</strong> is <strong>t</strong><span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><strong>raffic</strong> that we get from search engine results that is <strong>earned</strong>, not paid.</span><br />It is a method for entering one or several search terms as a single string of text into a search engine.</h3>
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<p>Organic search results, appear as paginated lists, are based on relevance to the search terms and exclude advertisements. What does it work? It works that if I have a business about <strong>packaging design </strong>based in<strong> Cambodia </strong>we would like that the Google users would be able to find our web resource in the first page(s) of results, when they would do a research on Google engine searching, for example, <a href="https://www.monicacosta.asia/packaging-design/"><em>packaging design Cambodia </em></a>or probably also <a href="https://www.monicacosta.asia/packaging-design/">packaging design Phnom Penh</a>.<br />And so on…</p>
<blockquote>
<h3>We should now talk about <strong>search analysis and key words </strong>selection in terms of <strong>sales psychology</strong> and <strong>purchasing psychology</strong>. This is part of my <strong>SEO consulting strategy</strong>. I treat it privately with my Clients.</h3>
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				<div class="et_pb_text_inner"><h2><strong>SEO results</strong> require specific <strong>web technical conditions</strong></h2>
<p>The working conditions in which SEO activities take place are normally 3:</p>
<p>1) if your expectation is really high, your <a href="https://www.monicacosta.asia/domain-name-marketing-strategy/">domain name should be strategically selected</a>. You should consider to run your business website using a domain name based on well tested keys combination<a href="https://www.monicacosta.asia/domain-name-marketing-strategy/">. </a></p>
<p>2) web application exists and the SEO consultant must analyze it and support for its improvement where necessary, or should tell the IT team that will take care of the implementation, the needed information for this purpose;</p>
<p>3) application is under development and the SEO consultant provides the development team with various technical and logistic information, aimed at correctly implementing the application;</p>
<p>4) web resource has not yet been built, therefore the SEO consultant can (and in my opinion should) also provide precise indications about which web technologies should be used.</p>
<blockquote>
<p>Starting from point 3, in fact, it must be specified that in order to reach interesting positions in search engines, it is not enough to optimize the code and to create quality web content.<br />In addition to this <strong><span style="text-decoration: underline;">SEO results requires suitable web technolog</span>y</strong>.</p>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="960" height="960" src="http://www.monicacosta.asia/wp-content/uploads/2023/04/monica-squared.jpg" alt="Content cured by: Monica Costa" srcset="https://www.monicacosta.asia/wp-content/uploads/2023/04/monica-squared.jpg 960w, https://www.monicacosta.asia/wp-content/uploads/2023/04/monica-squared-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw" class="wp-image-8166" /></div>
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					<h4 class="et_pb_module_header">Content cured by: Monica Costa</h4>
					<p class="et_pb_member_position">Senior Communication and Multimedia Professional</p>
					<div><blockquote>
<h4>A Senior Communication and Multimedia Professional for marketing, digital innovation, web, print, and audiovisual<em> </em><em></em></h4>
</blockquote>
<p><span class="tlid-translation translation" lang="en"><span class="" title=""><span title=""><span style="color: #ff9900;"><em><strong>TOP SKILLS<br /></strong></em></span>Branding<br />Graphic Design &amp; DTP for print, web and multimedia<br />SEO &amp; Online marketing<br />AI Marketing<br />Marketing [ Digital and Non-Digial ]<br />Multi channel Content Strategy<br />Audiovisual Communication<br />Research &amp; Negotiation<br />Agile methodologies<br />Advanced Project Management<br /></span></span></span></p>
<p>Based in Phnom Penh, Cambodia. Own Equipment. Available for local businesses as outsourcing and internal. Remote services for abroad agencies.</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>About content sharin</strong><strong>g</strong></span>: Monica Costa is the sole owner of this content. <span title="">Reproduction of contents is prohibited.</span> <span title="">Translation of the content into other languages must be approved by the content owner.</span> Content sharing must be done by sharing the link of this page (copying the URL string from your browser) and when possible kindly citing the source.<br /><strong><em>I am always ready and open to any kind of smart cooperation based on mutual respect</em>.</strong></p>
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<p>The post <a href="https://www.monicacosta.asia/seo-expert/">SEO, AIO, GEO &#038; Content Strategy</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
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		<title>Reputation Defending</title>
		<link>https://www.monicacosta.asia/reputation-defending/</link>
		
		<dc:creator><![CDATA[mcasia]]></dc:creator>
		<pubDate>Fri, 05 Apr 2019 13:22:10 +0000</pubDate>
				<category><![CDATA[insights]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[cyber crime of defamation]]></category>
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		<category><![CDATA[cyber security]]></category>
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		<category><![CDATA[fake news]]></category>
		<category><![CDATA[false news]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[public comments]]></category>
		<category><![CDATA[reputation defending]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[SEO]]></category>
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					<description><![CDATA[<p>The post <a href="https://www.monicacosta.asia/reputation-defending/">Reputation Defending</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
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										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_11 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><h1><strong>Reputation Response</strong>: a practical framework for difficult moments</h1>
<p>“Reputation defending” is best understood as disciplined reputation response: protecting trust through facts, appropriate communication and operational follow-through when a complaint, misleading claim or public issue affects a brand.</p>
<p>The goal is not to silence criticism or manufacture positive sentiment. It is to understand what happened, respond responsibly where a response is appropriate, and make sure the underlying business learns from the situation.</p>
<h2>Start with facts, context and ownership</h2>
<p>When an issue appears online, a team should first verify the source, the timeline and the relevant evidence. Someone must own the response, while operational, legal or leadership colleagues are involved when needed. Public statements should be accurate, proportionate and consistent with the facts available.</p>
<p>For businesses in hospitality, F&amp;B and customer-facing services, speed matters—but accuracy matters more. A rushed answer can escalate a misunderstanding; silence can create a vacuum. The right response depends on the issue, the platform and the relationship with the person involved.</p>
<h2>A simple response framework</h2>
<ol>
<li><strong>Listen and assess:</strong> identify the claim, the audience, the channel and the possible impact.</li>
<li><strong>Verify:</strong> gather the relevant information before making commitments or assumptions.</li>
<li><strong>Decide who responds:</strong> use a clear escalation route for customer care, management, communications or legal matters.</li>
<li><strong>Respond with care:</strong> acknowledge the experience, explain the next step where appropriate, and avoid sharing personal information.</li>
<li><strong>Resolve and learn:</strong> take the conversation offline if needed, record the outcome and review whether a process needs improvement.</li>
</ol>
<h2>What not to do</h2>
<p>Avoid arguing publicly, deleting legitimate feedback simply because it is negative, using anonymous reviews to influence perception or publishing statements that cannot be substantiated. These tactics weaken credibility and can create a larger issue than the original complaint.</p>
<p>False or defamatory content may require formal reporting through the relevant platform and, in some situations, advice from qualified legal professionals. Communication support can help document the issue, preserve the facts and coordinate a clear response; it should not replace legal judgment.</p>
<h2>Build resilience before it is needed</h2>
<p>The most effective protection is proactive. Keep public information accurate, monitor the channels that matter, maintain a clear review-response process and give teams a practical crisis-communication checklist. A consistent library of useful content, credible third-party signals and a strong customer experience also creates the context in which isolated negative claims can be assessed fairly.</p>
<blockquote>
<p>Trust is protected through calm, truthful and useful action. A reputation response plan simply helps a team deliver that action when it matters most.</p>
</blockquote>
<p>For the wider context, read the related <a href="https://www.monicacosta.asia/brand-reputation/"><strong>Brand Reputation</strong></a> article on connecting service, communication and digital visibility.</p></div>
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					<h4 class="et_pb_module_header">Insight cured by: Monica Costa</h4>
					<p class="et_pb_member_position">Multimedia and Digital Communication Expert </p>
					<div><blockquote>
<p>A <strong>Multimedia Expert</strong><em>, </em>Italian born <em>jack of all trades</em> in the world of Modern Marketing and Communication&#8230;</p>
</blockquote>
<p><span class="tlid-translation translation" lang="en"><span class="" title=""><span title="">Monica Costa is the sole owner of this content.</span> <span title="">Reproduction of contents is prohibited.</span> <span title="">Translation of the content into other languages must be approved by the content owner.</span> Content sharing must take place by sharing the link of this contents (copy the URL string from your browser) and kindly citing the source. <br /><strong><em>I am always open to any kind of smart cooperation based on mutual respect</em>.</strong> </span></span></p></div>
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<p>The post <a href="https://www.monicacosta.asia/reputation-defending/">Reputation Defending</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
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		<title>Brand Reputation</title>
		<link>https://www.monicacosta.asia/brand-reputation/</link>
					<comments>https://www.monicacosta.asia/brand-reputation/#respond</comments>
		
		<dc:creator><![CDATA[mcasia]]></dc:creator>
		<pubDate>Thu, 04 Apr 2019 15:51:27 +0000</pubDate>
				<category><![CDATA[insights]]></category>
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					<description><![CDATA[<p>The post <a href="https://www.monicacosta.asia/brand-reputation/">Brand Reputation</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
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				<a href="https://www.monicacosta.asia/wp-content/uploads/2020/12/brand-reputation-services-and-solutions.jpg" class="et_pb_lightbox_image" title="brand reputation solutions - brand reputation consulting - brand awareness"><span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1800" height="1200" src="https://www.monicacosta.asia/wp-content/uploads/2020/12/brand-reputation-services-and-solutions.jpg" alt="brand reputation solutions - brand reputation consulting - brand awareness" title="brand reputation solutions - brand reputation consulting - brand awareness" srcset="https://www.monicacosta.asia/wp-content/uploads/2020/12/brand-reputation-services-and-solutions.jpg 1800w, https://www.monicacosta.asia/wp-content/uploads/2020/12/brand-reputation-services-and-solutions-1280x853.jpg 1280w, https://www.monicacosta.asia/wp-content/uploads/2020/12/brand-reputation-services-and-solutions-980x653.jpg 980w, https://www.monicacosta.asia/wp-content/uploads/2020/12/brand-reputation-services-and-solutions-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1800px, 100vw" class="wp-image-2508" /></span></a>
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				<div class="et_pb_text_inner"><h1><strong>Brand Reputation</strong>: building trust before a crisis tests it</h1>
<p>Brand reputation is the cumulative impression a business creates through its products, service, communication and the experience people share online and offline. It is shaped by what a company says, what it does and how consistently it responds when customers need it.</p>
<p>For hotels, lifestyle brands, F&amp;B businesses and multi-industry teams, reputation management connects positioning, guest or customer experience, review culture, digital visibility and practical communication systems. The objective is not to control every conversation; it is to earn trust through reliable actions and clear, credible communication.</p></div>
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				<div class="et_pb_text_inner"><h2>Reputation is a business system, not a rescue tactic</h2>
<p>A strong reputation is built over time through operational quality, the way people are treated, the consistency of the brand and the evidence that customers, guests, partners and employees can see. Search results, reviews, social conversations, editorial coverage and word of mouth all contribute to the picture.</p>
<p>That is why reputation management should be connected to the business itself: service standards, customer-care processes, marketing, content, leadership and commercial priorities. A polished campaign cannot compensate for an unresolved operational problem, but clear communication can help a business respond responsibly and learn from feedback.</p>
<h2>What to monitor</h2>
<p>Monitoring should be regular and proportionate to the size of the organisation. It may include:</p>
<ul>
<li>customer and guest reviews across the relevant platforms;</li>
<li>search results for the brand, leadership team, products and key locations;</li>
<li>social-media conversations, direct messages and recurring questions;</li>
<li>editorial coverage, partnerships and third-party listings;</li>
<li>feedback patterns that indicate a service, product or communication issue.</li>
</ul>
<p>The purpose is not to react defensively to every opinion. It is to distinguish individual experience from a recurring pattern, identify the appropriate owner of an issue and respond with clarity where a response is useful.</p>
<h2>How to build a credible reputation</h2>
<p>Reputation grows when the brand promise and the real experience match. Clear positioning, useful content, accurate information and a disciplined review-response process all help. In hospitality and F&amp;B, this also means ensuring that the digital journey reflects the experience on property: opening hours, menus, booking information, guest policies and service expectations should be current and easy to understand.</p>
<p>Digital visibility is part of this work. Helpful, well-structured content makes a business easier to evaluate across search, AI-driven discovery and answer engines. SEO, AIO, GEO and AEO are most effective when they are rooted in genuine expertise and reliable information rather than inflated claims.</p>
<h2>Responding to difficult feedback</h2>
<p>A negative review or public complaint should be assessed quickly, calmly and with the right context. A good response acknowledges the experience, avoids speculation, offers an appropriate next step and respects privacy. If a matter requires investigation, that should happen offline with the relevant operational team.</p>
<p>Serious incidents need a defined escalation path: who verifies the facts, who communicates, which channels are used and how the organisation records the learning. A simple crisis-communication framework makes teams faster and more consistent when pressure is high.</p>
<blockquote>
<p>The most useful reputation strategy is practical: deliver a sound experience, listen carefully, communicate honestly and use feedback to improve the system behind the brand.</p>
</blockquote>
<h2>Where communication adds value</h2>
<p>Cross-functional MarCom support can help translate operational strengths into clear content, review-response guidelines, communication calendars, press and partner materials, campaign messaging and measurable digital visibility. The work is strongest when marketing, operations and leadership share the same picture of what the brand stands for and how it should be experienced.</p>
<p>Reputation is therefore not a separate “online” activity. It is an ongoing business asset, maintained through decisions, behaviours and communication that people can trust.</p></div>
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				<div class="et_pb_team_member_description">
					<h4 class="et_pb_module_header">Content cured by: Monica Costa</h4>
					<p class="et_pb_member_position">Senior Communication and Multimedia Professional</p>
					<div><blockquote>
<h4>A Senior Communication and Multimedia Professional for marketing, digital innovation, web, print, and audiovisual<em> </em><em></em></h4>
</blockquote>
<p><span class="tlid-translation translation" lang="en"><span class="" title=""><span title=""><span style="color: #ff9900;"><em><strong>TOP SKILLS<br /></strong></em></span>Branding<br />Graphic Design &amp; DTP for print, web and multimedia<br />SEO &amp; Online marketing<br />AI Marketing<br />Marketing [ Digital and Non-Digial ]<br />Multi channel Content Strategy<br />Audiovisual Communication<br />Research &amp; Negotiation<br />Agile methodologies<br />Advanced Project Management<br /></span></span></span></p>
<p>Based in Phnom Penh, Cambodia. Own Equipment. Available for local businesses as outsourcing and internal. Remote services for abroad agencies.</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;"><strong>About content sharin</strong><strong>g</strong></span>: Monica Costa is the sole owner of this content. <span title="">Reproduction of contents is prohibited.</span> <span title="">Translation of the content into other languages must be approved by the content owner.</span> Content sharing must be done by sharing the link of this page (copying the URL string from your browser) and when possible kindly citing the source.<br /><strong><em>I am always ready and open to any kind of smart cooperation based on mutual respect</em>.</strong></p>
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<p>The post <a href="https://www.monicacosta.asia/brand-reputation/">Brand Reputation</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
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		<title>Brand Image</title>
		<link>https://www.monicacosta.asia/brand-image/</link>
					<comments>https://www.monicacosta.asia/brand-image/#respond</comments>
		
		<dc:creator><![CDATA[mcasia]]></dc:creator>
		<pubDate>Thu, 04 Apr 2019 12:08:29 +0000</pubDate>
				<category><![CDATA[insights]]></category>
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					<description><![CDATA[<p>The post <a href="https://www.monicacosta.asia/brand-image/">Brand Image</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_13 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><h1><strong>Brand Image</strong> and <a href="https://www.monicacosta.asia/brand-reputation" title="Brand Reputation consulting and activities"><strong>Brand Reputation</strong></a>: why clear, consistent brand perception supports business value.</h1>
<blockquote>
<h2><em>BRAND IMAGE</em> is the overall impression a business creates through what people see, experience and remember.</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-297 size-full" src="https://www.monicacosta.asia/wp-content/uploads/2019/04/brand-image-consulting-cambodia.jpg" alt="Brand image consulting" width="849" height="565" srcset="https://www.monicacosta.asia/wp-content/uploads/2019/04/brand-image-consulting-cambodia.jpg 849w, https://www.monicacosta.asia/wp-content/uploads/2019/04/brand-image-consulting-cambodia-300x200.jpg 300w, https://www.monicacosta.asia/wp-content/uploads/2019/04/brand-image-consulting-cambodia-768x511.jpg 768w" sizes="(max-width: 849px) 100vw, 849px" />
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				<div class="et_pb_text_inner"><p>Brand image is the overall impression a business creates through what people see, experience and remember. It is shaped by visual identity, service, product quality, behaviour, communication and the evidence people find when they look for the brand.</p>
<p>A familiar example makes the idea tangible: Ferrari and Fiat are both established automotive brands, yet they evoke very different expectations. Those expectations are not created by a logo alone. They are built over time through design, performance, price, customer experience and every message associated with the brand.</p>
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<p>Every customer decision is influenced by perception. A clear, consistent brand image helps a business be recognised, trusted and considered when people are ready to choose.</p>
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<h2>Brand Image Is More Than a Logo</h2>
<p>A logo or mark is an important identifier, but brand image is the wider system around it: positioning, visual language, tone of voice, content, service standards, digital touchpoints and the way a business responds to its audience. When these elements are aligned, they make the offer easier to understand and the experience easier to remember.</p>
<p>Brand image is closely connected to <a href="https://www.monicacosta.asia/brand-reputation" title="Brand Reputation consulting and activities"><strong>Brand Reputation</strong></a>. Identity is what a business chooses to present; reputation is what customers, partners and the market report back. Strong communication cannot compensate for a gap between promise and experience.</p>
<h2><a href="https://www.monicacosta.asia/reputation-defending/"><strong>Brand Reputation</strong></a> Comes Before Promotion</h2>
<p>Before investing in a visual refresh, advertising campaign or digital-content plan, it is worth understanding the current perception of the business. What do customers say about the product or service? What patterns emerge in reviews, social conversations, staff feedback or sector media? Does the existing audience match the people the business wants to reach?</p>
<h3><img loading="lazy" decoding="async" class="alignleft wp-image-299" title="Buzz marketing and word of mouth" src="https://www.monicacosta.asia/wp-content/uploads/2019/04/buzz-marketing-word-of-mouth.jpg" alt="Buzz marketing and word of mouth" width="405" height="246" />From Observation to Clearer Brand Decisions</h3>
<p>Listening is not a passive exercise. It provides the evidence needed to identify strengths, remove friction and choose the right emphasis for the next stage of communication. This applies to an independent hotel, a restaurant, a retail concept, a professional service or a product brand: the best strategy begins with a real understanding of the customer journey.</p>
<p>Today, brand perception is formed across many connected channels. A guest may first encounter a brand through a recommendation, Google search, social platform, booking platform, AI-generated answer or a personal conversation. Clear information, credible proof and a consistent experience help the brand remain visible across SEO, AIO, GEO and AEO as well as traditional word of mouth.</p>
<h3>Brand Image Supports Commercial Value</h3>
<p>A brand does not need to be loud to be memorable. It needs to be coherent. When visual direction, language, service and digital presence support the same promise, customers understand what they can expect and are more likely to return, recommend and choose the business over an alternative.</p>
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<h3>A strong brand image is not decoration. It is a practical business asset that connects positioning, trust and long-term growth.</h3>
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<p>Digital communication can extend a brand beyond its immediate market, but it works best when the underlying proposition is real. The objective is not to manufacture attention; it is to make a valuable offer easier to recognise, assess and choose.</p></div>
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					<h4 class="et_pb_module_header">Insight cured by: Monica Costa</h4>
					<p class="et_pb_member_position">Multimedia and Digital Communication Expert </p>
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<p>A <strong>Multimedia Expert</strong><em>, </em>Italian born <em>jack of all trades</em> in the world of Modern Marketing and Communication&#8230;</p>
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<p>The post <a href="https://www.monicacosta.asia/brand-image/">Brand Image</a> appeared first on <a href="https://www.monicacosta.asia">Multimedia - Digital Marketing Expert - SEO - Responsive Website</a>.</p>
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