A solution-driven MarCom professional for hospitality marketing, F&B, multimedia, audiovisual, print, web,
digital, non-digital and AI-powered marketing.

Cross-functional MarCom and Business Development leader with 20+ years of international experience across strategy, communication, creative production, digital transformation and revenue-oriented marketing. I connect business, branding, technology and growth with a pragmatic, hands-on approach.

My work is shaped by a distinctive multi-industry, multi-country and cross-market perspective, with a clear understanding of Western and Asian marketing, hospitality, F&B and communication needs. 

A genuinely cross-functional profile for hospitality, hotelier, F&B, digital, non-digital and AI-powered MarCom strategy.

Current Role: Director of Marketing & Communication, Metadee Concept Hotel
Leading digital and non-digital marketing, brand communication, content strategy, digital visibility, F&B communication, sales collateral, guest-experience touch points and cross-functional initiatives supporting commercial positioning and revenue objectives.

The nature of an independent resort calls for agility within a lean team. In that context, the ability to translate consulting expertise into an in-house, 360-degree MarCom executive role enabled me to support substantial internal communication needs and the digital-development mandate with a structured approach to project management and workflow improvement.

Shortly before stepping into this full-time lifestyle resort experience, I completed one of my most meaningful editorial projects: the end-to-end finalization of SELECT Luxury Guide as Creative Lead and editorial layout designer, developing the publication’s visual structure from scratch and personally shaping the graphic layout through to completion. The result was a luxury publication praised in Phuket for the quality of its visual and editorial contribution to the island’s high-end tourism promotion.

My professional path is rooted in LADICT™, originally the MarCom name I used to sign and structure my work in advertising design, branding, multimedia production and strategic communication, and today a registered brand and trademark. Through LADICT™, I built a strong cluster of international consulting experiences, often working as General Manager, Creative Lead, Head of Production or embedded senior advisor with owners, General Managers and executive teams.

Among my personal accomplishments, I am especially proud of having strategized, planned and produced the marketing foundation for CamTech University, the first university in Cambodia focused on future-oriented fields such as AI, robot automation, data science and related disciplines, helping prepare local students for the future of work.

In particular, CamTech has been committed from the beginning to challenging outdated perceptions about women’s abilities in scientific and technological fields.

The university distinguished itself in Cambodia’s highly competitive private education market with an advertising campaign that also raised awareness about the importance of giving space, trust and visibility to young Cambodian women pursuing STEM careers.

The campaign was crucial in attracting the first cohort of students during the peak of the pandemic. Thanks to balanced, mission-aligned communication, the launch objectives were achieved and the visual direction remained relevant over time.

As a senior MarCom professional, I am proud to have supported this meaningful transition with competitive marketing materials and precise visual messages aligned with the university’s mission and audience.